Hi, I’m Carter Ashe, the founder of 365 Collective. I’m originally from Seattle, but I’ve been living in San Diego for the past four years.

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I am currently 22 years old, and I work full time in sales, hold three personal training certifications, and currently training for my first Half Ironman. Between work, training, building a business, and trying to improve every part of my life, I have learned that progress rarely comes from one perfect decision. It comes from the smaller choices you continue making when motivation is low and life gets busy.

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That idea became the foundation of 365 Collective.

This brand was not created because I have everything figured out. It was created to document the process, bring together people working toward something meaningful, and build a community centered on movement, consistency, and personal growth.

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365 Collective is for the person training for a race, returning to the gym, starting a new habit, walking every morning, building a business, or simply trying to become more disciplined. You do not have to be the fastest, strongest, or most experienced person in the room. You just have to continue participating.

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The apparel is only the beginning. The long-term vision includes community events, group runs, challenges, shared experiences, and products designed to support an active lifestyle.

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